BELOOP.
Funding Source
Horizon Europe - GA ID 101291625
Project Title
From awareness to action: evidence-based pathways to accelerate Europe’s transition to a circular consumption
Programme
HORIZON-CL6-2025-01-CIRCBIO-05
Duration
Sep 2026 - Aug 2029
URLs
Cordis
Role
- Technology developer
- Testing/validation of approaches and ideas
- Prototyping and demonstration
Description
BELOOP accelerates Europe’s transition to circular consumption by combining behavioural science, Life Cycle Sustainability Assessment (LCSA), the AI-powered PREDICT tool and real-world pilots. The project co-designs, forecasts, tests and validates interventions across electronics, packaging, mobility and textiles to drive sustainable consumer behaviour and support the uptake of circular practices
Our Role
bSpoke leads the development of the BeInTheLoop Platform and contributes to Circular Transition Hubs and consumer-centred intervention strategies, supporting stakeholder engagement, replication and the uptake of circular consumption practices.
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BeInTheLoop Platform
developing and delivering the project's digital platform for circular consumption -
Circular Transition Hubs (CTHs)
contributing to stakeholder collaboration, capacity building and knowledge exchange -
Consumer-Centred Intervention Strategies
supporting the advancement of PREDICT through behavioural insights
